‘Ohana Music Festival
Ohana Music Festival is one of the top music festivals in the United States, drawing fans of rock, roots and storytelling from across the nation. Set in an almost too-good-to-be-true venue, the festival main stage faces directly toward the Pacific Ocean, providing unforgettable views.
With a redeveloped branding guideline, a new, modern, alternative audience is pulled in while honoring the nostalgia of the 80’s for its loyal demographic. With a new visual direction, Ohana Music Festival is able to position itself amongst its competitors to appeal to a new cultural zeitgeist.
‘Ohana Music Festival branding guidelines and brandbook. Features an aesthetic breakdown and art direction explanation for the festival’s rebrand.
Event promotions, updates, and information through social assets. Stylized for a cohesive feed.
Limited edition merchandising for ‘Ohana Music Festival. Launched with sustainability efforts.